Explore ACU’s new online segmentation tool and learn about the segments of Higher Education students in Australia that are most aligned with our brand.
Last year the Marketing Insights team, within Marketing and External Relations, developed a segmentation of Higher Education Students in Australia.
The segmentation study was a motivational segmentation, which means we were looking for commonalities in the deep-seated reasons, values and motivations that students seek to have met by entering into higher education.
The study was a core component of the development of our brand strategy as it ensured our brand direction was aligned with the needs of our students.
A key part of the segmentation study was also the development of material to help staff across the University familiarize themselves with the segments that were identified.