Hear from Vice-Chancellor Professor Greg Craven on the launch of our new brand.
I have never known the world to be as polarised and self-centred as it is now.
People trade blows rather than ideas. Meanwhile our personal lives are more defined by selfies than selfless acts.
Against these realities our work has an urgency and energy like never before.
Our university is for people who look beneath the surface and are stronger than external expectations and superficial measures of success.
But we must never stop encouraging people to pursue a life-long journey of personal growth, to engage with others with curiosity and generosity of spirit, and ask what makes a life worth living.
We must be the university of choice for a new generation who see beyond a world of selfishness and antagonism and choose to succeed via authentic engagement and positive impact.
Our role must be to nurture their capacity to transcend the limits of their own point of view and engage instead with empathy.
This thinking has underpinned ACU’s renewed brand identity and direction. It crystallises both what we are and what more we need to become.
Later today you will receive all the details on our new brand identity and its rollout. You will also have noticed today that a number of our websites have been reskinned with our new branding. Please visit the brand website to learn more about the changes that will be happening as we roll out our new brand.
I want to encourage you to think about what role you can play in bringing our brand to life in everything that you do.