ACU’s brand revitalisation work and 2017 Open Day marketing campaign has been recognised with three prestigious awards.
ACU was last week awarded Best Marketing Campaign at the Universities Australia Marketing, Communications and Development Awards.
Earlier in October ACU won the NSW State Award in the education category at the Australian Marketing Institute Awards for Marketing Excellence.
In September ACU received a Highly Commended at the Australian Tertiary Education Management Best Practice Awards.
ACU’s revitalised brand and our focus on ‘impact through empathy’ resonated with each of the judging panels.
Director of Marketing and External Relations (MER) Kathy Vozella said the brand revitalisation project had been a team effort across MER and the wider University.
“This work has been significant for ACU and has helped us communicate our distinctiveness in an inclusive and inspirational way for our many audiences,” Ms Vozella said.
“Our brand proposition of Impact through empathy is unique in the higher education market and authentic for Australian Catholic University. It is true about us now, as we discovered in the extensive research phase of the brand project, as well as aspirational for the future.”