As we aim to tell a coherent story about ourselves, it is important to ask how those entities relate to our brand through nomenclature, branding devices, and their own look and feel.

That is what a brand architecture is about: establishing roles and relationships across various entities and bringing them to life through clear design principles.

The brand architecture is still being developed. The guidelines will be updated as further architecture decisions are made.

Page last updated on 02/04/2020

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