The segmentation study that ACU has undertaken is a motivational segmentation which means we’re looking for commonalities in the deep seated reasons, the values and motivations that students are seeking to have met by entering into higher education. By understanding our student’s motivations and values, we can connect with them at a deeper more intrinsic level, understand the unique type of university experience they are looking for, and are better placed as an institution to meet those needs.

Here is a link to the Online segmentation summary. This interactive summary is designed to connect you to the Market Segments we have identified , in particular the ACU Priority Segments; Connected Altruists and Motivated Achievers. These priority segments have been identified as those being the most committed to ACU and aligned with the ACU Brand strategy.  Please use this summary tool to familiarise yourself with our priority segments.  The information here is designed to remind you what motivates our students, what they want to hear from us and how we can engage with them and is relevant when we’re designing new courses, student communications, student experiences to name a few.

Please contact Fiona Collison on x3433 if you have any questions relating to the segmentation.