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A message from Professor Andrew O’Neil
News 28 MayAn update from the Executive Dean of Law and Business Professor Andrew O'Neil.
ACU is undertaking a comprehensive Empathy to Experience (UX) project to understand the student experience and improve key touchpoints along their ACU journey, from first enquiry to graduation and beyond.
The project will drive significant collaboration across the professional and academic areas of the university, as it works to map the student journey from end to end. We’re listening to our students in-depth, and comprehensive student research results will be shared across the university.
Working with experts
The university has engaged research specialist MAKE Studios to gather in-depth insights from 120 students and alumni. This research uses human-centred design to gather insights about student needs and to pinpoint the key interactions in ACU’s online and offline environments that shape their experience at ACU. Improvements will then be designed to boost the onboarding experience for new students and the retention of our current students.
Accessible student insights
This research will provide ACU with comprehensive student journey maps, a prioritised roadmap of initiatives to enhance the student experience and create a searchable library of insights. These research insights will make it easy for staff to understand what students really experience as they interact with ACU.
The project is a continuation and expansion of successful pilot work that was undertaken in 2018-19, which focussed primarily on the onboarding phase of the student journey.
“This early work drove tangible improvements,” Chief Operating Officer Dr Weller said. “Consequently, the Corporate Services and the Innovation and Education portfolios have provided joint funding to expand this approach.”
Deputy Vice-Chancellor Professor Zlatko Skrbis said the Empathy to Experience (UX) project will look holistically at all types of students across the entire student lifecycle.
“As we gather research, it will be built into an insights library,” Professor Skrbis said.
“This is an online database which all ACU staff will be able to readily access and search to find insights which are of interest to their field of work.”
Driving innovation
The project does not stop at research. It will continue with implementing innovative improvements to address known pain-points and streamline processes to reduce complexity. It will support a student-centric approach to the provision of digital support and services. A user experience (UX) team has been established within MER to apply the insights from this work to existing and new projects, and to test and measure improvements.
What’s next?
We will be releasing the research results in March and will invite staff to attend a presentation session. Next, the implementation of priority areas will begin. Stay tuned for project updates in the Innovation@ACU Workplace group.
Register today
Explore the research results by attending a presentation via a Microsoft Teams meeting on 6 April at 1pm. Email Alam.Kim@acu.edu.au to register.
An update from the Executive Dean of Law and Business Professor Andrew O'Neil.
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